Does Fast Food Advertising Have an Influence on What Parents Feed Research Paper

Does Fast Food Advertising Have an Influence on What Parents Feed Their Children - Research Paper Example Parents usually do not bother too much to critically analyse or investigate such claims. Fast food items are normally tastier than conventional foods and hence majority of the children like it. Parents usually feed their children based on the tastes of the children. When a child shows interests in a fast food item, his/her mother or father may not think too much about its ingredients. He/she will purchase that item in order to make the child pleasant. Majority of the current parents have some kind of professional and personal commitments. As a result of that they are not getting enough time to think about the nutritional aspects while feeding their children. Fast food advertisements further encourage or motivate them while purchasing food items for their children. Effects Of Fast Food Advertising On Parents Fast food companies make use of plenty of advertising strategies to catch the attention of parents. For example, price promotions can increase consumer preference for a particular product. Moreover, it may increase repeated purchases, and contribute to parents’ beliefs that the promoted item is highly nutritional and frequently eaten (Hoek and Gendall, 2006; Naylor et al. 2006). It should be noted that price promotions always help the companies to catch the attention of the public. When sales decrease, companies often forced to reduce the prices of their products. When prices come down, consumers usually show more interest in a particular product. For example, KFC food items are popular everywhere in the world. However, high prices of KFC products prevent parents from purchasing it for their children, especially in a recession hit global economic climate. Imagine a situation in which KFC announces reduction... This paper stresses that advertisements in general and Fast food advertisements in particular have positive influence upon parents and children. Even though some of the modern parents are aware of the traps made by advertisements, majority of the parents are unaware of it. Majority of the parents believe that fast food is better than conventional foods. This is because of the influence of advertisement related to fast food. Advertisers are capable of constructing ads to promote their products. Such ads will always describe the positives of the product while deliberately hiding its negative aspects. Ethics and social responsibility are rapidly diminishing subjects in the corporate world. This report makes a conclusion that marketers, especially the fast food marketers are particular about profit making. They use all advertising channels cleverly to catch the attention of the consumers. Misleading and exaggerated advertisements are often constructed and displayed by the fast food advertisers. Neither the parents nor the children think too much about the traps in such advertisements. For them, fast food is cheap, convenient and tastier than conventional food. For parents, the burden of preparing food in the kitchen is eliminated by fast foods. Advertisers are exploiting this parental attitude cleverly with the help of targeted ads. In short, fast food advertisements definitely have positive influence upon parents and children.